Pleasurekraft Exclusive Interview w/ Kaveh

Posted 10 years ago by myetvmedia

Space Ibiza Festival Toronto 2012 was incredible, truly stepping up the party from it’s inaugural year in 2011.Headliners UMEK, Pleasurekraft and Jay Lumen had the capacity crowd at Sound Academy on the Toronto Waterfront partying and bouncing the night away. myETVmedia caught up with  Kaveh, one half of the techno duo: Pleasurekraft at our Pinewood Toronto Studio office to talk about their latest EP, the PleasureKraft sound and why the duo is so mysterious. (Next up interviews with UMEK and Jay Lumen at Space Ibiza Festival Toronto).

Surprising. That’s what comes to mind when you listen to Pleasurekraft. Not in the way that you didn’t expect, but in the way that you hoped it would. It seems improbable that the synthetic waves this duo produces could be so purely entrenched in the range we call techno and feature distinct segments that seem almost riff like. Pleasurekraft seemingly popped out of nowhere; its not often that a duo of producers makes the transition from a talented producer to a  Beatport icon over night and with one of the greatest chart topping tracks we have ever heard: Tarantula. In just two short years time it seems ‘the sky’s the limit’ for Kaveh Soroush & Kalle Ronngardh. 2010 marked their introduction into stardom and massive tours now bring not only their sound but their amazing physical charisma to the world.

Pleasurekraft: the duo are reminiscent of Simon and Garfunkel, Kaveh is like a modern Paul Simon, the more vocal spokesman for this artistic team who place their music at the forefront. I am drawn back to the proverbial man living his work and Pleasurekraft is exemplary. Tools are pure; for Kaveh and Kalle the texture of analog dj equipment is insurmountable and while they have embraced the computer movement, to hear them speak of the old school pioneer equipment brings tears to the eyes and pain to heart. Like every great artist the pair evolves as they hop around the globe. Their trip to Miami during the Miami Music Week produced some of their best tracks, that not only evolved their sound but introduced elements previously unseen.

There are artists that find a sound and forever hit that note and then there are prodigies like Kaveh & Kalle, forever finding the next sound and beckoning a wave of grateful imitators. Drawing inspiration from ying to techno’s yang has in my mind always brought techno producers to the next stage in musical evolution. Obvious choices like hip hop are of course embraced but rarer examples like heavy metal not only shock but also pleasantly surprise. Kaveh has himself stated a desire to explore, if he wasn’t creating techno he would be a hip hop producer or like Jim Morrison before him, embrace his education in filmmaking. We can only guess as to the thoughts of the enigmatic maestro that is Kalle. When Kaveh dropped the hint that they would also create non-electronic tracks in the future I salivated as like many I hope to see master artists express on an entirely new canvas.


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Pleasurekraft Exclusive Interview w/ Kaveh

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Pleasurekraft: Exclusive Interview w/ Kaveh

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  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012
  • Pleasurekraft interview space ibiza 2012

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