Bustle momentarily* transported WMCFW guests to the lush Africa savanna for a mini tropical fashion getaway. The highly anticipated, chic S/S 2013 Bustle men’s wear line was spectacular showcasing bold printed suits, colour blocked mixed match pieces and metallic linens. Signature tailoring and attention to detail, has undeniably helped to lead the husband/wife design duo to exceptional fashion success.

After the wildly entertaining runway, myETVmedia stepped backstage with Bustle designers Shawn Hewson and Ruth Promislow to chat about their fabulous and self-proclaimed “cheeky” Spring/Summer collection. Their easy going, and fun personalities burst through the collection onto the runway at WMCFW World MasterCard Fashion Week in Toronto. Bustle wowed us with a distinctive safari theme, a touch of the African savanna combined with botanical celebration and floral brightness reminiscent of Hawaii. Sound exotic? – it is!

Bustle Clothing was founded in 2002 by two Bay St. lawyers turned Fashion Designers - Shawn Hewson and Ruth Promislow. Bustle has been on a meteoric rise with an impressive list of celebrity clients, and collaborations with many international brands. Also in their arsenal; a well respected presence in the world of television, teaching and philanthropy. Shawn Hewson served as a full-time Designer judge on the Television Series Project Runway Canada.  While staying true to their design aesthetic, their fashion line is fresh and unique with a new focus/theme each season. The Bustle S/S 2013Collection on the Runway at WMCFW Toronto was a complete theme change from their previous F/W 2012 Rodeo theme with leathers, cotton T’s and plaids.

Their fashion savvy drive has lead to collaborations with a number of international brands from furniture to automotive including. Audi, Vespa, The Thompson Hotel, Hotel Le Germain, Opus Hotel, Freed Developments: Fashion House, Muskoka Bay Club, The Museum of Contemporary Canadian Art, The City of Las Vegas, Source UK Carpets, CasaLife, Andrew Richard Designs and the Sony Center for the Performing Arts.

-Erika Hrycun / Moira Romano

http://www.bustleclothing.com/