WMCFashion Week Unzipped: EXPRESS

Posted 10 years ago by myetvmedia

Friday night giant US retailer EXPRESS provided the Grand Finale for an exceptional WMCFashion Week. They pulled out all the stops with a simulcast of the event on the big screens in Dundas Square, a rocking after party featuring Dragonette (Bodyparts) and our favourite Canadian Supermodel Jessica Stam on the runway.

It is tough to be the final act for such an outstandingly creative Fashion event but Retail Giant EXPRESS managed to do it with style. Ultra glamorous Supermodel Jessica “Stam” is Canadian, born in Kincardine, Ontario and has a huge international fan base so it was a thrill to see her. She is featured in print, film, and commercials, is a VS angel and has a Marc Jacobs bag named after her.

EXPRESS is moving north of the border with their brand and although Fashion Week runways are not typically their venueWMCFashion Week in Toronto, Canada provided the perfect forum to introduce themselves right before they plan to open a new store in the Toronto Eaton CentreEXPRESS typically does outdoor runway party blitzes like the ones in Times Square NYCwith those massive screens flashing the action or Chicago’s Millennium Park by the Silver Bean and in LA, which attract crowds of over 20,000 people. A multimedia showcase of all these big events flashed across the silver screen just prior to the runway.

EXPRESS has a very wearable and affordable commercial men and women’s fashion line that has become hugely successful in the US. You can jazz it up or take them as they are for multiple occasions from casual to formal attire. The line includes footwear, accessories, bags and jewelry.

EXPRESS went all out to make the evening memorable with a rocking after party with Dragonette (Bodyparts) on stage. A great bar, tasty canapés, the beautiful models, a gift of EXPRESS merchandize and lots of dancing the night away left us breathless. Bet they have something special planned for the Eaton Centre store opening so keep that on you radar.

Moira Romano

Express S/S '13

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