Best Christmas Advert Campaigns 2013

Christmas Holiday ad campaigns are media extravaganzas and nowhere has it been done better than in London, England this year.  A stroll along Oxford St. and around Knightsbridge provides a glimpse of the creative measures retail giants are going to this Holiday season. Advert campaigns run into multi-millions of dollars and involve internationally acclaimed talent. Lily Allen, Helen Bonham-Carter, Alice and Wonderland, Disney, Rosie Huntington-Whiteley, TV stars Ant & Dec, an animated bear and hare, and a luxury Christmas train are some of the themes and personalities at the forefront of this year’s best campaigns. Last year, twenty-year old folksinger Gabrielle Apline’s rendition of the 1984 Hollywood classic “Power of Love” for the department store giant John Lewis’ Christmas Advert, became a Number 1 hit single.

Power of Love John Lewis 2012 Christmas Advert

Top competitors that have caught international attention with their Christmas Advert campaigns include giant department stores; John Lewis, Marks & Spencer, Harrods, Selfridges, Morrisons, Waitrose and Harvey Nichols. The top spots go to John Lewis, M&S and Morrisons for their TV adverts. Best Christmas windows include Harrods Christmas Train displays, Selfridges, John Lewis and Harvey Nichols.

Click on any small screen, access any of the social media, look at the TV or the big screen theater ads for these retail giants and a new world opens up. Every year the competition gets tighter. This year, John Lewis has created stunning Holiday windows set with animals and birds made exclusively from blenders, lights, computers and other store merchandise that are remarkable. To compliment this they tapped experts from Disney’s art department to create a delightful, touching animated advert about a hare who gives his best friend, a bear, his best Christmas ever. The sound track “Somewhere Only We Know”, is performed by Lily Allen. The Twitter campaign was highly successful under the hashtag #sleepingbear.

John Lewis 2013 Christmas Advert 2013

Marks & Spencer has created an Alice In Wonderland themed Christmas Advert  directed by Johan Renck (director of Madonna’s music videos) starring Rosie Huntington-Whiteley, Helena Bonham Carter and model David Gandy. After falling down a ‘rabbit hole’ the story ends with a nod to The Wizard of Oz and the famous ‘red shoes’. Campaign hashtag #MagicandSparkle

The M&S Christmas TV Advert 2013

Morrisons Department Store has completely revamped its image throughout their UK stores. Their Christmas advert features the endearing TV duo, Ant & Dec who together with a singing, dancing Gingerbread boy (Ginger) sing about a magical world of Christmas goodies. The soundtrack is based on the familiar Disney music found in Beauty & The Beast “Be Our Guest” in “Its Going On Christmas”.

Morrisons – “Its going on Christmas” Ant & Dec