WMCFashionWeek Unzipped: Soia & Kyo

Posted 4 years ago by myetvmedia

Soia & Kyo’s Spring/Summer’13  collection brought an air of whimsy and fun to the tent on Day 4 of World Mastercard Fashion Week on the runway in Toronto. Soia & Kyo’s fashion savvy has solidified designer Ilan Elfassy’s place in fashion history as one of Canada’s greatest outerwear designers.The Elfassy family originally started the fashion business as a leather coat company in 1989. They are pioneers when it comes to redesigning what goes over our day-wear into something chic. Ilan’s brother Eran, is one half of the design duo behind the sophisticated “leather everything” outerwear line, Mackage. Where Mackage designs for the sexy, sleek customer, Soia & Kyo focuses on a more modern, trendy and young clintelle. The styling of this show was flawless, but sadly the clothes and accessories don’t belong to Soia& Kyo - just the outwear.

Infamous for a more tailored look with sleek silhouettes, wide belts and larger than life buttons and toggles, Soia & Kyo is all about fun, and their S/S ’13 collection was just that – playful and fresh. Keeping the focus on the coats we saw styling with adorable lemon prints splashed on everything from cabana shorts to wide clutches. The colour palette was on trend with pastels, violets,highlighter yellow (also featured heavily in the Mackage collection) vivid berry tones and neutrals that went above the average “ beige.” Windbreakers were given a fresh, light spin with trench coat cuts, light colours and snap closures. The classic trench coat was reinvented with short cuts, thick lapels, bold and chunky buttons and wrap waists. The Soia & Kyo leather bomber jacket was modernized with a more fitted silhouette, asymmetrical zipper detailing, and subtle epaulettes. Long gone were the ribbed cuffs and hems from the Winter/Fall 2012 collection, thank god.

The youth centric men’s wear was done impeccably with crisp windbreakers and trenches. and their feet were donned with Desert Boots that were reminiscent of a classic creme Chuck Taylor; A perfectly styled way to convey the fine line between dressing like a boy and dressing like a man.

Roughed-up leather and suede was abundant and exposed zippers, leather buckles, wide lapels and my favourite trend of all: contrast sleeves were center stage. Wistfully I admired the perfect accessories of  turbans, layers and adorable lemon hued platform sandals tromp down the runway- wondering why the heck hasn’t Soia & Kyo expanded yet?

-Lauren Schell

Soia & Kyo Runway

Gallery

  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo
  • Soia & Kyo

ETV Newsletter

Get the latest on the media landscape and the minds that create inspiring, paradigm-shifting ideas. Sign up and stay in the loop.

Advertise with Us

close