WMCFashion Week Unzipped: VAWK

Posted 11 years ago by myetvmedia

World MasterCard Fashion Week Day 5 was a full force day of ingenuity, drama and beautiful designs and kicking off the end of the Thursday’s showcase was Sunny Fong’s tag team collections of Vawk and sister brand: Vawkkin.

The Toronto based designs have been worn by Katy Perry, Elisha Cuthbuert and have graced the Red Carpet at The Grammy’s, People’s Choice Awards and Cannes International Film Festival, not too shabby for a line that was only created in 2004.

Vawk: the theatrical, bold line and, Vawkkin; a more wearable collection for those who wanted a more daytime-workwear feel to the Vawk brand; both set the runway ablaze with impeccable hand detailing working it’s way through both collections.

A serious trait of Fong’s designs are ultra feminine silhouettes and quality craftsmanship, and both were in full supply. Vawkkin’s collection showed us the “everyday woman” real world functionality of the line, with a strong focus on separates in ranges of black, creams and plum.

One thing that we try and maintain is that it still is very ‘Vawk’  - Sunny Fong on the Vawkkin line.

Although, the Reddken and Maybelline endorsed Vawkkin line was beautiful, it was Vawk that really stopped us in our tracks. Sexy, architectural tailoring,thigh high slits, barely there draped silks and unexpected cut outs and zipper details were the highlights of the show. That, and the gold plated Jean-Paul Gaultier-esk cone bra number that modernized itself with the chain-mail detailing at the back.

A favourite of ours was the hand detail backless/sideless plum dress that felt like it’s fringe was inspired by Pocahontas herself. From the dramatic opening of the runway: a theatrical  multimedia opening sequence that provided a double view of the model and her 10 foot video counterpart (clad in a slinky, silk number that screams editorial) all the way to the subtle details of gold plated bows adorning the models hair,

The VAWK and VAWKKIN  show was one that had us bouncing in our seats with giddy and dreams of spending much hard earned cash on a collection that is beautiful and utterly covetable.

-Lauren Schell

VAWKKIN / VAWK

Gallery

  • VAWK
  • VAWK
  • VAWK
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWK
  • VAWK
  • VAWK
  • VAWK
  • VAWK
  • VAWK
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN
  • VAWKKIN

ETV Newsletter

Get the latest on the media landscape and the minds that create inspiring, paradigm-shifting ideas. Sign up and stay in the loop.

Advertise with Us

close