WMCFashion Week Unzipped: Allistyle

Posted 11 years ago by myetvmedia

For more on Alli’s Journey click here http://www.allisjourney.ca/

The Allistyle Story

Alli, who had been suffering from Hodgkin’s lymphoma and experienced fluctuations of weight gain, knew first hand how frustrating it was finding clothing that could look good and fit great. She set out to change that and the vision of Allistyle was born. Sadly, Alli passed away after her seven-year battle but her mother Pam has bravely carried on her vision with this debut of Allistyle S/S ‘13 collection at WMCFW. Alli’s vision of fashionable, comfortable plus sized clothing has been actualized. The message was so powerful that America’s Next Top Model Winner, Whitney Thompson reached out to Pam to get involved and became the face of Allistyle - opening and closing the show this year. Alli, Pam, and the entire Allistyle team are helping push back on an industry that regulates a sample size as the norm and advocates a smaller than life attitude on beauty. As a woman whose entire matriarchal family suffers from health related weight gain it was rather comforting to think that women like my Nan and Mother may feel a little less lousy the next time they’re shopping for a great A-line skirt – a privilege that a size 6 like me takes for granted.

-Lauren Schell


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WMCFashion Week Unzipped: Allistyle

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